I have recently become infatuated with a simple, yet brilliant invention called the "QR Code" which stands for Quick Response Code. It is a square bar code image, that when scanned, will display an image to the device it is scanned from. A simple message can be displayed. But, for savvy marketers, any website can be advertised from this quirky little invention!
Try this: If you do not already have the app on your smart phone, download a free bar code scanner app. This can be obtained through android, blackberry, or apple. Once you have the app, scan the odd looking image above this paragraph.
It takes you directly to a website! If you have a personal branding website, you can add a QR Code for the web address and put it on your business card! It's great! Potential clients will have instant access to your profile, giving them an instant commercial about yourself.
More importantly, you can create links to properties that you are trying to market and consumers will have instant access to your property's criteria! Also, it can lead them to other listings you may have that consumers may have otherwise not be exposed to!
I found a website that allows you to instantly create a QR Code for free. Check it out! It is www.quirify.com.
When you go to the page, simply type the link or message you want the Code to promote. It will create the Code and you can save it from the website, or even print it to hand out at open houses!